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Why are Professional Photographers so expensive?

This article has been warmly welcomed by the photography community, and is published in the December 2009 edition of Professional Photographer Magazine.

In this digital age where everyone has cameras, scanners and home "photo printers", we mean all the time: How do professional (or personal) photographers charge $ X for an 8 × 10 when they cost only $ 1.50 at the pharmacy? In simple terms, the customer is not only paying for the actual photograph, they pay for their time and expertise.

The average one hour portrait session.First, look at the actual work in

* Maybe meet clients at the workshop to review the pictures and place orders. Meeting and the average travel time 2 hours.

You can see how a one-hour session easily turns into a day of eight hours or more from start to finish. So when you see a staff photographer charging $ 200 fee for a session of photo session time, the customer does not pay them $ 200 per hour.

The eight hours, A-wedding wedding photographer generally meets with the bride and groom several times before and after marriage.And it is not uncommon to end up with 1000 - 2000 files, much more than just a portrait. Many photographers spend 40-60 hours working on an eight-hour marriage if you look at the time that is genuinely concerned. Again, when a wedding photographer charges $ 4,000 for eight hours of coverage, customers do not pay $ 500 an hour! (Remember that the photographer is going to the wedding day to a certain extent. A comfortable, trusted wedding photographer can make a wedding day go smoothly.